Do what makes you eager to go to work in the morning

Introduce yourself in a few words..

I am Eli Alexandrova and I am the author of the project Saznanie i Smisal – a podcast and events for the soul.

Tell us what are the philosophy and values of the company you currently represent?

With deep conversations, we travel through philosophical concepts, psychological theories, and spiritual practices that help us better understand ourselves and the world around us.  Our goal is to build a community of awareness and meaning, with which to share a more fulfilling present – both through the podcast in the virtual space and with our live events.

How long have you been developing your current company? What are the most valuable lessons that what is happening during this period has taught you?

I started three months ago and in this relatively short but quite intense period, I realized that there is nothing I cannot do. If I have the desire, I can.

If you personally had to write a job advertisement, how would you attract the attention of a future employee?

The mission of this project is to create a space and provide a channel through which topics about truly meaningful things in life can reach a wider audience.

What does your company do to organize a constructive and beneficial working environment for everyone? Should people in the team be friends?

In this team, it is mandatory because the topics are too personal. It is not a corporate environment where the priority is the ability to work together. Here, a connection on a deeper level is necessary. That’s why at this stage, the people I work with are my friends.

What makes you look forward to going to work? How do you deal with difficult and stressful moments?

The confidence that what I do makes sense. Difficult and stressful moments are part of the process. And there is beauty in them because they build our character.

What work model does your company adhere to – office or remote? What do you think about the possibility of offering options for flexible working hours, within which employees have greater freedom to balance their personal and work commitments?

My personal impressions are that when I have freedom and flexible working hours, I am more effective and organized. The trust given to colleagues pays off with greater commitment from their side, and in my experience so far, the results show it.

How do the continuous technological changes in the world affect your business?

In my field, it is positive. With a constant mindset for adaptation to changing conditions, I achieve results with a few clicks that would have previously required the efforts of an entire team and a much larger financial investment. 

How important is the hierarchy and what does it mean to you? What kind of communication do you advocate in your company?

Hierarchy, especially in the field of new media, is outdated. We work in a team where the efforts and competencies of each member are equally important for achieving the set goals.

What is your career advice for all people who are building a strategy for their professional development?

To do what makes them wake up in the morning with a smile and eagerness to get to work.