Set clear goals and don't be afraid of failure

Introduce yourself in a few words..

My name is Chanita Belova, an entrepreneur for 35 years. I am one of the founders of “IVB Cosmetics” Ltd, a company that distributes perfumes and cosmetics in Bulgaria and around the world. One of the iconic brands I have been involved in promoting for over 30 years is Golden Rose. This is one of the most successful and beloved projects in my career.

Tell us about the philosophy and values of the company you currently represent?

Our company is guided by the principles of sustainability and development. We believe that through constant efforts for improvement and integration of new technologies, we can continuously develop and deliver added value to our clients. Our values include transparency, ethics, and respect for all our employees and partners. For me personally, it is important that the people in the company have the opportunity to develop, to feel that they are doing meaningful things, so that they feel happy.

How long have you been developing your current company? What are the most valuable lessons that the current period has taught you?

Our company was founded 35 years ago, and during this period we have gone through numerous challenges and successes. The most valuable lessons we have learned are related to the importance of adaptability, flexibility, and the ability to learn from our mistakes. We also realized that entrepreneurial culture and employee support are key to long-term success.

If you personally had to write a job advertisement, how would you attract the attention of a future employee?

In the advertisement, I would emphasize the opportunities for real professional development - with us, people learn everything about the business and have the opportunity to make independent decisions. We are looking for not just employees, but talented and motivated people who want to think, to learn, to have things depend on them and their actions, who are not afraid to make mistakes, and who want to develop both professionally and personally.

What does your company do to organize a constructive and beneficial working environment for everyone? Should people in the team be friends?

We create a culture of absolute, two-way transparency, open dialogue, mutual respect, and support. We are a family company, and it is important for us that people understand and support each other, that everyone is respected and valued. Everyone should be able to say everything openly to anyone, regardless of hierarchy.

Although it is not mandatory for colleagues to be friends, we believe that good relationships and a positive environment are key to our success. This way, people feel truly happy.

What makes you look forward to going to work? How do you deal with difficult and stressful moments?

I look forward to going to work because I love what I do, as well as the people I work with. There are many stressful moments, but I plan my work, exercise, meditate, and focus on solutions, not problems. This helps me stay resilient and calm, as well as inspired for 35 years.

What work model does your company adhere to – office or remote? What do you think about the possibility of offering options for flexible working hours, within which employees have greater freedom to balance their personal and work commitments?

Our company primarily relies on working in an office environment because we believe that personal contact, spontaneous exchange of ideas, and working side by side create a strong sense of teamwork and accelerate innovation.

Of course, when the nature of the work allows, we also offer flexibility to ensure a balance between personal and professional life. It is important for us that people feel happy, connected, and supported.

How do the continuous technological changes worldwide affect your business?

Technologies are not only a challenge but also an opportunity. We constantly invest in innovations and automation to stay one step ahead. This allows us to work more efficiently, respond to customer needs, and develop sustainably.

How important is the hierarchy and what does it mean to you? What kind of communication do you advocate in your company?

The hierarchy in our company is flat and transparent. We emphasize open, direct, and honest communication, of course with care and respect for the other. We encourage constant feedback and believe that the best ideas can come from anyone, regardless of their position.

What is your career advice for all people who are building a strategy for their professional development?

Be proactive. Invest in yourself – learn, experiment, don't be afraid of failure – this is the surest way to learn and develop. Set clear goals and don't underestimate the power of a good mentor. The path upward requires patience and perseverance, but it's worth it. Every step.