Every business has undiscovered potential waiting to be unlocked

This dynamic is my source of energy in difficult moments – when we hold businesses up to the mirror of their true potential and guide them through the transformation, which is often as exciting as it is challenging.

What work model does your company adhere to – office or remote? What are the advantages in your specific case and position?

We work entirely remotely and not by chance – our team is spread across different continents and countries. Our model is not just "working from home," but a completely new approach to balancing professional and personal life.

We do not have fixed working hours – instead, we have built a culture of results and personal responsibility for projects and clients. This allows us to offer every team member the freedom to organize their work according to their personal priorities. In the team, we have parents with small children, doctoral students finishing their academic research, and even colleagues who sledvali the love of their life to another continent.

Children have always been my personal priority and therefore – a priority of the company. I believe that there is no more important investment than the time dedicated to the next generation, and our working model allows parents to be truly present in their children's lives.

This works, because I believe that professional life should be a natural extension of our essence and values. When you build a team of responsible and internally motivated individuals who love what they do, they do not need external control structures. They find their rhythm and create their work flow, allowing them to give their best when they are at the peak of their energy.

The result? Projects completed with love, not out of obligation, deadlines that are met not out of fear, but out of respect for our common goals, and a team that works not with the clock, but with their heart.

What have you managed to upgrade the most seriously in your work over time in this company?

The most significant and what I am most proud of is our working ecosystem, where the human, personal, and individual do not compete with business results and responsibility to the client – our working environment is based on three main principles (yes, I hope in this part of the interview you already know me better and the fact that I can build systems and structures).

First, I managed to create an environment where mothers do not have to choose between their careers and their children. In our team, parenthood is not a barrier, but a value that enriches our business. I see how this brings not only greater personal satisfaction but also a richer perspective in our work with clients.

Second, we investin young talents without experience, but with huge potential – people whom others would not give a chance because of "lack of experience". Today they are exceptional experts and friends, with whom we celebrate not only business successes but also their personal growth every day. There is no greater satisfaction than seeing someone spread their wings and fly higher than they ever believed they could.

And third, I created a work culture where professional development is inseparably linked to personal well-being. In our company, it is not just about people "being themselves" – here everyone becomes the best version of themselves. I see how my colleagues discover their "super powers" and use them not only to generate revenue and career development, but also to find deep personal satisfaction.

In our team, this is not just a beautiful vision or a corporate slogan – it is a daily reality and a way of thinking that naturally leads to success and happiness, turning them from a goal into a natural result of the work we love.

How important is hierarchy and what does it mean to you?

If your readers have read my book “The BRAVO Method – marketing masterclass" and are familiar with the theory of archetypes, they will recognize in the company the archetypes of the “Magician" and “Wise Man" – both known for their independence and unconventional approach to problems. These archetypes constantly seek optimization, improvement, and new solutions – which explains my own attitude towards traditional hierarchical structures.

In my companies, there is no classical hierarchy. Instead, we have an organization centered around strategy and mission. Even the positions we use do not describe professional positions, but reflect the problems that each of us is called to solve.

My own "position" for example is Business Strategy & Brand Experience. We have specialists in Sales Copywriting, User Experience Optimization, Sales Funnels & Marketing Optimization. We do not work "one for another," but work together for the clients and for the vision we share.

Instead of hierarchical conversations like "this is what I need by tomorrow", our assignments are more like "on which of the coming days until Friday is it possible to do this?". I always listen to the experts in the team about what is realistic and what is not, whether a given approach makes sense and how we can improve it.

My short answer is: no, I do not believe in traditional hierarchies that divide people into "bosses" and "subordinates." I believe in personal expertise, in shared responsibility, and in collective intelligence. Our organizational structure is closer to a living organism than to a pyramid – every cell has its function, but all work in sync for the common success.

This creates an environment where people do not compete for positions, but focus on developing their talents and contributing to the common mission – which is much more motivating and effective than any organizational scheme.

What is your career advice for all the people who are building a strategy for their professional development?

Let’s make it three...

First, start working before you choose your education. Early professional experience is an invaluable compass for the future. When I started working at 15, it gave me an extraordinary advantage at 18, when I had to choose what to study. Practical experience allows a person to explore different fields without a long-term commitment and to understand what they like, what inspires them, or conversely – what they definitely would not want to work in. And this is not a theoretical approach, but something that a person can feel in the real work process.

Second, volunteer for causes that resonate with you. Volunteering is perhaps the most underrated tool for self-discovery and career orientation. It allows you to try various roles without the stress of financial pressure, to learn more about your passions and to identify your personal mission. Often people choose a career, focusing on "what they want to do", without considering the more important question: "who do they want to do it for" and "what change do they want to create".

Third, use the first five years of your career to understand whether you are "an entrepreneur" or "an employee" by nature.

There is no better or worse path – there is only the right path for you. In this process of self-discovery, modern tools like Neuro-Agility ProfileAdvanced Plus™ are extremely helpful, revealing your innate talents and preferences through neurobiology.

This profile has helped me immensely in understanding both my own essence, and the people I work with. It shows how individual neurological design functions – how we process information, how we react to stress, how we solve problems, how we learn most effectively, and most importantly – where our strengths and weaknesses lie, which type of the 12 intelligences is strongest for us, and even which professions and positions are most suitable for us. Knowing these aspects allows you to make an informed choice about your career path, long before you have invested years in the wrong direction.

When my own career started, I felt anxious for a long time because of my own "inability" to follow rules, the inability to be "calm", the constant search for new paths and approaches, and the habit of constantly (sometimes even naively) asking the question "why". Today I know that these are characteristics of people who carry the entrepreneurial spirit and "dream of changing the world", but when I was 20, I believed that something was wrong with me and I worried that I could not "fit in" to the overall picture and job description.

From over 25 years of professional experience, I spent exactly a year and a half as an employee with regulated working hours and strict rules. Those were the most difficult 18 months of my life – both for me and for my managers, who stubbornly tried to "pin me down" in the corporate structure.

And here comes perhaps my most valuable lesson: sometimes our biggest failures are just deviations towards our true calling. I am grateful to my manager, who one day could not take it anymore and fired me with the words: "I want to officially fire you, not to part ways by mutual consent, so you can receive compensation. Use this money to start your own business and stop pretending to be something you are not."

I cried for a long time after those words, feeling completely failed. But just a week later, I received my first professional recognition – "Woman Entrepreneur of the Year" from the Center for Women in Technology. Three weeks later, I had my first two clients, and a year later my media won the award "Website of the Year" in competition with giants like bTV and Nova. And my life took the right direction.

This story has taught me something invaluable – sometimes you have to lose your direction to find your true path. You must have the courage to fail at what is not yours, to discover what you were born to shine in.

The word "believe" and the symbol of the butterfly have become my personal amulets over the years, reminding me that within our essence lies a potential far greater than our current form. It is no coincidence that the butterfly has also become a symbol of Women In Tech & Leadership –Bulgaria -  it embodies our philosophy that "we exist to give wings, so that everyone can become the leader they deserve to be".

As cliché as it sounds, success is really not about fitting into existing structures, but finding or creating that space where you can unfold your most authentic essence. This belief defines every step I take and decision – believe in yourself, you can achieve anything you allow yourself to dream .. then let go of everything. Wait for the idea – the cocoon - to transform into a beautiful butterfly, whose wingspan is greater even than itself.