Everyone gives their best when they see that the work makes sense

New position: Chief Marketing Officer (CMO)

Company: Cloud Office

Introduce yourself in a few sentences and highlight key points from your career development so far?

I am a marketing expert with over 20 years of experience in the IT sector, focusing for most of my career on product companies that develop their own software. I have participated in launching and developing products in international markets, led global teams, and worked closely with various functions in organizations to achieve real business results. It is important for me that marketing brings tangible and measurable value, whether it is about revenue growth, better partnerships, or stronger brand positioning. Since the beginning of June 2025, I joined the Cloud Office team as Chief Marketing Officer.

 

What motivates you to take on this new role and what are your main goals in the position?

I choose to direct my experience and energy towards companies that develop their own technological solutions and know-how, and when this happens in Bulgaria, my motivation is even stronger. I see huge potential for positioning our company as a reliable partner for businesses looking for a sustainable way to use cloud technologies and innovations in AI. My main goal is to build a recognizable brand, not only locally but also in the broader regional context.

 

What professional or personal qualities do you think will help you succeed in your new position?

I believe that the combination of strategic thinking, technological expertise, and the ability to lead people will be crucial for my success. I can analyze the situation in depth, prioritize, and translate the complex into clear language. I have experience managing international marketing teams and projects, which has taught me how to build trust, even in a dynamic and often uncertain environment. Additionally, I am someone who approaches challenges with flexibility and constructiveness – for me, every difficulty is also an opportunity to learn something new.

 

What challenges do you expect to face and how do you approach change management?

Change almost always meets resistance, even when it is obviously necessary. What I have learned from experience is that open and consistent dialogue is the most important. I approach concerns with respect and am ready to explain the “why” and “what’s next.” When people see the logic and direction, they start to participate in the change instead of just enduring it. For me, this is the key – to turn change into a collaborative process, not something that is “imposed from the outside.”

 

What is your approach to teamwork and building a strong internal culture?

A good team is built on trust, and a strong culture is built on shared values and a clear sense of common purpose. I believe that when people feel that their work makes sense and that they are part of something bigger, they give their best. As a leader, I strive to create an environment where everyone can express ideas, learn, and grow, to be part of a company with sustainable success.

 

What would you like people to say about you in the company after a few months?

That I have brought clarity, energy, and focus. That things are happening more predictably, visibly, and effectively. And most importantly, that we have made a significant step forward in how the company is perceived externally: as a technology expert and innovative partner you can rely on.