If you confuse the role, things won't go well for you, regardless of your efforts

Introduce yourself in a few sentences..

My name is Alexandra Ruseva and I am the creator of Ovee – a brand dedicated to women's reproductive health. I believe that access to information, quality products, and timely support can change not just one personal story, but also a future. My work combines entrepreneurship with a cause and personal experience that has taught me that every difficulty can be a starting point for something meaningful. My main focus is on products for women who have reproductive challenges.

What did you dream of becoming in your childhood?

Even as a child, I dreamed of becoming a doctor. I imagined how I help people, how I find solutions where others give up. However, life put me in a situation where I had to work and study at the same time, so instead of medicine, I enrolled in economics. Nevertheless, the desire to be part of the health world never left me – it just turned out that my path to it was different.

At what age did you earn your first money? Share with us some interesting story?

At 16 years old, I led a modeling school in my hometown for one of the big modeling agencies. I worked with girls my age, teaching them confidence, discipline, and how to present themselves confidently in front of an audience. That was when I first felt how strong a woman can be when she believes in herself – a realization that is at the core of everything I do today.

What are the main factors and examples that shape us as individuals at an early age and form our interests? What is your recipe for curiosity, sources of information, and inspiration at this stage of our human development?

Curiosity, the environment we grow up in, strong examples around us, as well as the opportunity to ask questions and seek meaning – all of this shapes us. For me, the interest in topics about the body, health, and emotional resilience began to form in my earlier years. I have always needed to understand how the human body functions, how hormonal balance works, why sometimes processes that seem natural turn into a struggle. This directed me towards my long-term interest in women's health, including reproductive aspects, as a field that needs more attention and understanding.

Has there been any significant change in your perceptions in a more mature age regarding what motivates you to do or not do something?

Not really. Both then and now, I am driven by the need to find solutions and help. However, over the years, the scale and depth have changed – today I work not just on specific cases, but on a comprehensive mission that aims to provide value and meaning.

Whose decision was it where to pursue higher education and what to study? Was that decision correct, viewed from today’s perspective?

The decision was entirely mine. I did not have the opportunity to study regularly, so I enrolled in Finance part-time – a field that is prestigious, flexible, and allowed me to work concurrently. Today, I believe that this decision was correct because it gave me a stable foundation, skills, and discipline with which I started my first business. And it was this that gave me the opportunity later to finance a project with a cause that I deeply believe in.

Share more about your interests, knowledge, skills, and hobbies?

I am interested in healthcare, the science behind dietary supplements, as well as alternative and holistic approaches to prevention. I love reading scientific research, talking to doctors and specialists, but also listening to the stories of real people – they are my greatest inspiration. My hobby is closely related to my work – to make the complex accessible and to create products and content that provide real benefits.

Would you change your profession today and which fields of activity capture your interest?

I would not change my profession as an "entrepreneur" because it gives me the freedom to choose the areas in which I create value. Currently, I am in healthcare, but nothing prevents me from combining my cause with education or technology tomorrow. I like the dynamics, but most of all – the opportunity to be useful.

They say that personal branding is everything that people say about you when you are not in the same room with them. What would you like to hear today?

That whatever I do, I do it with attention, care, and attention to detail. That I am a person who can be relied upon, who does not make unnecessary promises but always delivers more than expected. For me, trust is not declared – it is earned through consistency and results.

Emotional intelligence, adaptability, and flexibility, as well as our soft skills, are key conditions for success in recent years. How do you cope with the daily challenges of life to stay in good shape and mood?

With the awareness that I cannot give if I do not take care of myself. I try to find time for small things that recharge me – silence, a walk, a conversation with a close person. I am learning to choose my battles and not to be available for everything and everyone, so that I can stay in shape.

What are the most important conclusions you have drawn so far about maintaining proper communication considering the different characters of the people you meet daily – colleagues, friends, relatives?

I have learned to listen more and speak less. I believe that when people feel heard and respected, they respond in the same way. I try to be clear, calm, and consistent – both in business and in personal relationships. And I always strive to give more than is expected of me.

What do you think about money? What is their influence on your life? What is your advice to people who often ask themselves questions related to money and how sufficient they are?

Money is just an instrument. When you have enough, they stop being a goal and become a means. For me, they have value only when they serve something greater – an idea, a cause, a change. My advice is simple: earn enough money so that they are not a factor in your decisions. True satisfaction comes when money helps you create meaning.

What is the most valuable career advice you would give to people?

Find out which role you feel best in – entrepreneur or employee. This is the starting point. If you confuse the role, things won't go well for you, regardless of your efforts. But if you are in the right place – everything falls into place easily. And when you are also in the right cause – then things start to bring real value.