Japan makes a giant difference compared to any other destination
· Bilyana Nikolova

I know people who have successfully transferred their ideas and businesses to new markets, but I do exactly the opposite. I take ideas from the world and sow them at home!
Introduce yourself in a few words..
It is very difficult for me to define myself in just a few words,
because I have many diverse interests. I am interested in high technologies,
b bees and honey, nutraceuticals, ecology, and more. As a result, after 25 years of career in IT and the media
sector, I changed my path by founding a company that develops functional
foods with honey. Thus, the energy MelliGEL
attracted the interest of investors and now our shares are traded on the BSE in
the VEAM segment for fast-growing companies.
For you, traveling the world is?
Vital.
How many different countries have you seen so far? Tell us
an interesting story or highlights from your travels?
I have been to 55 countries,
visiting some of them multiple times. It is not easy to pick just 1-2 highlights because my
travels are almost never conventional – I do not go on organized tours.
This way, every time there is something unplanned – it is not always pleasant, but it is always
interesting.
Do you like to repeat destinations? Give examples and
motivation “for” or “against”?
I really love to repeat destinations. On the first
visit, the impressions are many and you cannot fully feel the spirit of the place.
However, with each subsequent time, I feel both familiar and discover new things,
which provokes me to return again and again.
What was your first trip that truly changed you
as a professional and can be said to have changed your thinking?
When I visited Japan for the first time, I had already traveled
half the world and was excited to see something different, but I was not prepared
for the giant difference I discovered. Japan is amazing. Besides being
extremely interesting geographically and culturally, it is a country that is very
challenging professionally. After my first personal visit, I have returned there many more times, and it was for business, but for all this to happen, I
had to change my thinking. Their mindset and business relationships are fundamentally
different from ours, and if a person wants to work with them, they must comply with
all their requirements.
What do you learn about yourself and your professional skills,
when you are in a new cultural environment?
Every new environment is a challenge because it takes you
out of your comfort zone. Even if a person knows themselves, they can be surprised by
the way they react in new circumstances. Personally, I love
challenges not only in a new environment but also in self-discovery. About
twenty years ago, I had to work with people in an African country. At that time,
I was much more demanding and even harsh, but the kindness of the local people affected me
in a special way. Instead of getting annoyed by their slowness and lack of consideration, I
showed extraordinary tolerance and empathy. This surprised me because for me
then professionalism meant not making compromises and not lowering
standards. I discovered that I could change and that I wanted to change. This and
other situations helped me develop flexibility and adaptability, which are very
useful to me today.
Have you
met people or ideas during your travels that have influenced your career Vand path?
I constantly meet various people who make me
rethink my ideas and provoke me to develop. This naturally
shapes my career path, but despite my curiosity, I have quite a stable
attitude towards ideas – I am not at all inclined to give up on something I have
started, but I can change it significantly to make it more successful. Besides,
when the goal is to offer products to a foreign market, you must consider
local tastes, adapt marketing, and sometimes even turn 90
degrees.
Do you think
that your travels help you expand your professional network? How?
Definitely yes. The world is connected, and business is done by
people. “I have a person” is an international refrain.
What skills
are you developing the most when you travel, and how do they reflect on your work Vand?
After every adventure, I become stronger, and after every new
situation, I become braver. When there is no action, I rest, clear my mind, and
make sense of my ideas. I love to set off on a journey, but I also love to
return, and I am always recharged for my work.
Is there a city
or country that has Vand inspired you to start a new business or project?
Japan provoked me because I really like the way they create new things. Their innovations are based on foreign ideas that are stripped of defects, with added benefits, sometimes a hybrid of several things, and here you have something completely new, better, with clear competitive advantages. Besides, I like their style – free from unnecessary embellishments, simple and practical.
When you are in
an unfamiliar country, do you feel more motivated or more distracted? Why?
I am very rarely distracted because I hate wasting my time. I try to get the most out of every situation, and when I am in an unfamiliar country, I am alert to everything – after all, I am not there forever, I immerse myself
and absorb everything – sights, tastes, ideas.
Are there
destinations that act as a “restart” for your creativity and ambition?
Unfortunately, this is again Japan. This country, where traditions
are the most important thing, is constantly changing and always ahead. Every time I feel there
is a strange sensation of “returning to the future”.
How do you
manage the balance between work and pleasure when you travel?
I find great pleasure in my work, so I do not suffer when I am on a business trip. On the other hand, if I am on vacation, I try to rest effectively.
How
have travels changed the way you perceive the value of money?
For me, the most interesting is the comparison between differently
developed countries. It is clear that in third world countries, money has a different
value, but this also implies a different creativity. The challenges are
different, and accordingly, entrepreneurs are different. From the perspective of innovations,
this is a very interesting question.
Do you travel
with the aim of finding new ways to make money?
Of course!
What lessons
for financial independence have you learned from different economies and cultures?
I continue to learn…
According to Vis it better to spend on
experiences rather than material possessions?
This is not a straightforward question, and the answer changes with
age. Saturation of both tires you. After a stage of initial
accumulation, however, material things even start to weigh, while
experiences enrich us, and their charm compared to material possessions lies in the element
of unpredictability, which always makes things more interesting.
How do you see
the future of digital nomadic life?
If the question is about remote work from the beach, this is not
my model. I love to travel and sometimes work even when I am on
vacation, but I love to return home and I love to work from the office. I believe that
this hybrid model robs the fullness of the experience and the focus in
work. I believe in the flow, and that is why the environment is important.
Are there
specific countries that are more favorable for work and investments?
It is categorically so. For every specific job or
investment, a very thorough preliminary study of the chosen country must be done, and not only in a business plan. Every small detail matters and
can ruin even the best-structured business
model at the most unexpected moment.
When choosing a country, one should not only look at
financial indicators but primarily at soft factors – can you feel at home there, is it comfortable for you, is it safe? There is a saying that a stone weighs in its place.
If you could
choose one place in the world to develop your next big idea,
what would it be and why?
I know people who have successfully transferred their
ideas and businesses to new markets, but I do exactly the opposite. I take ideas from the world
and sow them at home. In connection with the previous question, I find it easier to
nurture and develop an idea and business in the comfort of a familiar environment.
What are the destinations you would definitely recommend
to be visited and why?
Wherever you go, do not walk on the beaten paths,
because the most interesting things are always on the side.
What is the career advice you would give based on
what you have seen around the world?
Travel with your eyes wide open, not staring at
your phone or laptop. If you are looking for business ideas that you want to develop at home,
go to East Asia. However, if you are looking for higher returns and would move abroad, go where you will feel comfortable, otherwise it is like a pebble in
a costly shoe.