Our goal is to be the secret ace in the back pocket of every manager

New position Co-owner and CEO

Company Executive Content

 

Introduce yourself in a few sentences and brief highlights from your career development so far?

My name is Magdalena Ivanova and I am a co-founder and manager of Executive Content. I have over 15 years of experience in media and as a PR expert. I have mainly worked in business media, including as the editor-in-chief of the Bloomberg TV Bulgaria website. I also have experience as a PR expert in two banking institutions, and in recent years in the field of healthcare.

What motivates you to accept this new role and what are your main goals in the position?

The motivation to participate in the creation of the company and the development of the business is related to that feeling that you are doing something meaningful, which at the same time brings you pleasure. From a more practical point of view, the goal is to offer a niche service that helps anyone who seeks us to position themselves as an expert in their field, saving them time by helping them create their presentation or editing a report, interview, or other type of text. Our goal is to be the secret ace in the back pocket of every manager by turning their ideas into meaningful, effective, and easily understandable messages.

What professional or personal qualities do you think will helpyou succeed in your new position?

I hope that the expertise I have along with the discipline and the desire to keep up with all the new trends in the field of communications will help things happen smoothly.

What challenges do you expect to face and how do you approach change management?

The challenges at this stage are related to reaching the right people who need a communication service of the type of Thought Leadership. Change management primarily requires communication to the people with whom we work, which can be not only colleagues but also partners. One of the reasons changes happen slowly or do not happen is in the way of thinking. Therefore, when it is realized that some change needs to be made, the challenge is not to take too long to take specific actions towards adapting the organization and people to the changes that have occurred. The team can handle relatively easily a given change only if it is well explained and they are involved in it. So we come back to the point where we need to clarify our messages and what we want to achieve with them.

What is your approach to teamwork and building a strong internal culture?

As a startup relying on a small team, building a strong internal culture focuses on trust, transparency, and shared responsibilities and goals. We believe that this way everyone feels valued and part of something bigger.

What would you like people to say about you in the company after a few months?

I hope they are still motivated to continue developing our common cause. And if I have to specifically point out what I would like people to say is that I am a valued colleague for them.