The engaged and well-connected team is at the core of sustainable results

New position Financial Director - Europe

Company Tawal

Introduce yourself in a few sentences and highlight some key points from your career development so far?

My name is Krasen Kunev and I am currently the Financial Director for Europe at TAWAL – a leading telecommunications infrastructure provider. I have over 15 years of experience in financial management of international companies in the telecommunications and ICT sector. I have worked at both operational and strategic levels – I have led financial teams, managed budgets, restructured processes, and participated in successful mergers and acquisitions. A main focus in my career is creating added value through the financial function, improving efficiency, and building strong partnerships with business units.

What motivates you to take on this new role and what are your main goals for the position?

Taking on the role of Financial Director for Europe in the company was a strategic decision motivated by my desire to be part of an innovative and rapidly growing company with ambitious growth plans in Europe. The opportunity to participate in building the financial function from the very beginning and to contribute to positioning the company as a leading player in the region is a strong driver for me.

My main goals are related to:

-       Establishing a stable and effective financial structure in accordance with best practices;

-       Supporting the business strategy through financial analysis and risk management;

-       Ensuring transparency and control over costs and investments;

-       Building a strong team and establishing a partnership approach towards other functions in the organization;

-       Preparing the organization for sustainable growth and future strategic transformations.

I believe that this role gives me the opportunity not only to apply my accumulated experience but also to continue developing as a leader in a dynamic international environment.

What professional or personal qualities do you think will helpyou succeed in your new position?

I believe that the combination of professional experience and personal qualities will be key to my successful performance in the new role. Among the most important qualities that will help me, I would highlight:

-       Strategic thinking – my ability to see the "big picture" and translate financial data into practical business decisions;

-       Analytical approach and attention to detail – strong focus on accuracy, control, and risk management;

-       Communication skills and ability to build partnerships – I can work with people at all levels, including operational teams, management, and external partners;

-       Adaptability and resilience under pressure – I perform well in a dynamic environment and do not hesitate to take responsibility when making difficult decisions;

-       Leadership and commitment to the team – I believe in developing people and in building a culture of trust, accountability, and professionalism.

These qualities, combined with my long-standing experience in the financial sector and telecommunications, give me confidence that I will be able to significantly contribute to the success of the company in Europe.

What challenges do you expect to face and how do you approach change management?

I expect challenges such as building effective processes in different countries, integration of systems, managing regulatory differences, and creating a strong team. I approach change management with clear communication, engaging people, focusing on processes, and adaptability. I believe that well-managed change leads to sustainable success.

What is yourapproach to teamwork and building a strong internal culture?

My approach to teamwork is based on trust, open communication, and clear distribution of responsibilities. I strive to create an environment where people feel valued, motivated, and supported in their development.

To build a strong internal culture, I focus on:

• Leading by example, not just words – consistency and transparency;
• Regular feedback and recognition for a job well done;
• Creating a shared vision and goals, which unite the team;
• Developing talents through training and growth opportunities.

I believe that an engaged and well-connected team is at the core of sustainable results.

What would you like people to say about you in the company after a few months?

I would like people in the company to say that I am an accessible, consistent, and committed leader whom they can rely on. That I have contributed to clarity and stability in the financial part of the business, I act with professionalism and support teams not only with expertise but also with understanding. Most importantly – that I am a person with whom it is easy to work and trust, and who moves things forward.