Good feedback quickly attracts new clients

Introduce yourself in a few words..

My name is Boryana Bekirska and I have been developing my brand in this form since 2021 with the name "Biom Miracles by BoryanaCare”, or shortly I am called BoryanaCare.

I started in 2017 as a massage therapist in England, where I had the incredible chance to upgrade my skills as a holistic Ayurveda therapist. After that, in 2019, I entered the world of fermentation (treating the microbiome with ferments)  and together with our team in Sofia, we had several successful years related to promoting the method. All of this gave me the foundation today to have my own brand and to create 44 cosmetic and food products to date. The brand unfolds in the field of alternative medicine, combined with the principles of fermentation, and its main focus is the health of the microbiome – skin and gut. I call my creations "Healing Living Products".

How would you define a personal brand and why is it so important today?

The brand is the business card of what every creator presents to the world. For me, it is important to stand behind my inner morality, the purity of consciousness, intentions, and the example I set. My cause is for the world and the people in it to be better, more aware, and healthier.

How did you start building your personal brand? What motivates you?

Everything in terms of accessibility started from the internet and social networks. With a team of people, we started to create something that no one else had done and present it to the world around us. We learned on the go, from our own mistakes and successes. We had no other example in what we were doing, meaning we were paving our own way to realization and success, and that during the COVID period. Therefore, the pace was moderate, measured, and adapted to the situation. Every decision was guided by the needs of the clients. This way we quickly reached their home and health routine.

What are the most important elements of a successful personal brand?

To present an idea that is unique, meaningful, and reaches the right people who will spread it with good feedback / satisfied clients. Investing in knowledge, skills, and working with people.

How to find your niche and unique value?

Through better awareness of who you are, accepting your weaknesses and strengths. I personally invest my time and effort in self-knowledge, improvement practices, and I strive to improve communication with the surrounding world, because success in personal and professional terms is connected, one way or another, with how we communicate with the people around us.

Should the personal brand be built around personality or expertise?

Both equally. The creator must be an example in the eyes of the client, especially when they do not exclude their peculiarities and specifics of their character and the manner in which they work. Everything done by a person is valuable precisely because of their unique and individual "handwriting", their trademark – their brand/name. If presented with care and attention, this guarantees success.

What first steps would you recommend to someone who is just starting?

To learn from good examples, to seek good examples everywhere, and to not stop practicing daily the things that bring them joy and motivation for development. This way they will quickly reach first to themselves and what they carry inside as a potential, and then to express it in the form of work and realization.

What platforms are most suitable for developing a personal brand today?

First and foremost are social networks. If they are creative enough, this would be sufficient when we talk about attracting external/unknown clients. To present the type of activity in an accessible way in the form of videos, photos, and feedback from other clients. To seek help from acquaintances for the distribution of the brand/activity. When we talk about advertising, you either have to be an extrovert (a person with communicative and social skills), or find someone who can present you.

What role does authenticity play in the personal brand and how to maintain it?

Huge. As I said above, uniqueness and character are what distinguish us from AI (artificial intelligence, which is increasingly entering the market).

We maintain it by investing time in self-improvement, self-knowledge, and stepping out of our comfort zone when we need to learn new things.

How to create content that engages and builds trust?

By getting to know and building a strong relationship with the client we want to work with and building long-term relationships. To know what they need and to present the brand's activity in a way that reaches more people.

What are the most common mistakes people make when building a personal brand?

Inconsideration in different areas of business, such as pricing according to their target group. Lack of offers that spark interest from the client. Incorrectness (offering one thing but delivering another), arrogance (too strongly presented personal ego of the creator), lack of brand philosophy. Poor presentation (there are many options for mistakes here). In general, the window for mistakes is literally huge. The devil is in the details, and this is learned over time.

How to deal with negative comments and criticism?

There is a saying "Constructive criticism" and from it, we can absorb only benefits and development, if the client has enough capacity to give it to us as feedback. The hater's world is a bit different. But it also requires us not to enter it emotionally, but to accept that the world is diverse and we are not obliged to please everyone. The more focused we are on our target group, the more we will withstand the "unnecessary noise" around us.

How to avoid burnout when investing a lot of effort in your personal brand?

Burnout comes when you are in the process of very fast turnovers and this continues for days, weeks, and months. The way to avoid this state is to find your healthy work pace and not wait for it to reach the moment of burnout.

How can a strong personal brand lead to more opportunities (jobs, partnerships, clients)?

Work is an internal process of inspiration in what you do. It is easy there because you depend entirely on your own motivation.

Partners want to see the growth rate of a given business first, in order to wish to participate actively in it. Clients want to hear more feedback from others, meaning recommendations are very important for attracting new clients.

What are the best ways to monetize your personal brand?

Currently, the most popular are social networks and advertising there. After that, I would place social circles, such as events and festivals, which correspond to the business you are developing. There, you need to maintain an active dialogue with potential clients and present yourself understandably. Thirdly, some rely on PR in televisions, radios, magazines, contests.

When is the right time to start offering paid services or products?

As soon as we have a ready product or activity. We can offer free services such as testing, bonuses, or discounted offers, but we must always state that our product has the corresponding value.

How to maintain sustainability and long-term growth of the personal brand?

This is part of the philosophy that the author will choose whether to invest in their company. Many people, I would say entire teams, are sometimes hired to maintain this part of the business with various strategies, analytical teams, etc. For a small brand, this is the author's work and it depends on how responsible they are for their services and the needs of their clients.

What habits and discipline are needed to build authority?

Personal hygiene of the mind, goal orientation, balance between personal and professional life, healthy boundaries, and building a personal style that will be remembered!

Which personalities with a successful personal brand inspire you and why?

I like fashion designers, especially Lebanese ones like Zuhair Murad, Ellie Saab, Ziad Nakad, Saiid Kobeisy. They are my example of name, style, class, and development in work. Seeing how these designers create new collections every season and offer something dazzling in a highly competitive environment motivates me in my work, which is largely related to beauty and how you feel.

What three specific things can people do today to improve their personal brand?

Accessibility through social networks, relevance in services, and good communication with clients.