I want to add real value – not just in results, but also in culture, direction, and attitude

I accepted the role because this is an organization where the business vision goes hand in hand with deep human values!

New position: Business Development and Innovation Director
Company: Ocean Investments

Introduce yourself in a few sentences and highlight key points from your career development so far:
My name is Tsvetan Neychev and I have over 25 years of experience in business development, team management, and implementing innovations in various industries. I have participated in building and developing some of the largest retail chains in Bulgaria – both strategically and operationally. Over the years, I have led key projects, built brands, and created sustainable models that combine growth, efficiency, and long-term value. I believe that true success comes when business creates more health, happiness, and opportunities – for people, teams, and society.

What motivates you to accept this new role and what are your main goals in this position?
I accepted the role because this is an organization where the business vision goes hand in hand with deep human values. I am motivated by the opportunity to apply my long-standing experience in strategic development and contribute to the building of innovative projects. My main goal is to develop a strong system for business innovations, to identify new growth opportunities, and to strengthen the leadership position of the company through value that exceeds market results.

What professional or personal qualities do you think will help you succeed in your new position?
I believe that the combination of long-standing practical experience, strategic thinking, and a human approach is my strong point. I can lead teams through complex processes, connect long-term goals with specific actions, and inspire by personal example. My ability to balance between results and internal environment helps me to create solutions that do not sacrifice the health and satisfaction of people in favor of short-term profits.

What challenges do you expect to face and how do you approach change management?
I expect challenges related to implementing new models in a dynamic environment, as well as balancing between existing processes and innovations. I approach change as an opportunity – not through imposition, but through engagement. I talk to people, build trust, and act step by step. I believe that when working with a clear vision, respect, and care for the well-being of the team – including physical and emotional health – transitions happen more easily and with lasting effect.

What is your approach to teamwork and building a strong internal culture?
The team is the backbone of any sustainable organization. I approach with openness, empathy, and a focus on building trust. The work environment should encourage both professional development and personal well-being – the happiness and health of people are not “soft” topics, but a strategic factor for long-term success. I believe in a culture of freedom, initiative, and responsibility, supported by clear values and real actions.

What would you like people to say about you in the company after a few years?
That I brought real value – not just in results, but also in culture, direction, and attitude. That I acted with integrity, vision, and humanity. And that I contributed to the company being not just a successful company, but a community where health, happiness, and meaning are real, tangible, and shared.