Do not underestimate the people you work with
· Kamen Alipiev - Kedara

The career development strategy is mandatory, but let it be clear to all of us that plans and strategies are not always a guarantee of success!
Who is he?
Kamen Alipiev – Kedara, sports commentator, some call me a civic
activist, as a result of which I am also an outsider. In school, I thought I was a
basketball player, but during my time in the army, I realized that this has little to do with reality
and after some wandering at the age of 26, I decided that I would become a sports
journalist and I have officially been doing this for 33 years. In fact, the path is
predestined because my father also did this, although according to many, if you are a miner and take your child to the mine, that is continuity, but
if your father takes you to the place where he worked, it is nepotism. I worked for five
and a half years as an assistant director before I took part in a competition organized
by Sasho Dikov at EFIR2 and started making reports and trying to “steal
the craft” almost four years after my father retired.
I earned my first money:
I started working at the age of twenty, two months after I was discharged
from the army. I received my first salary in March of that same 1987
year.
The career development strategy is
necessary:
If I go back so many years, I will certainly say “YES”, but back then
I had not only no strategy but even an idea of what would follow and how far I would
get. After my unsuccessful basketball career, which ended right in
the army, I had no plans or ambitions, especially since even before
“serving regular military service”, as it was called back then, I had come to the conclusion that in socialist Bulgaria, the opportunities for serious development are not
many, especially if your parents are not members of the Communist Party and “active fighters against
fascism and capitalism”. This was also the reason I did not apply to any of
the existing higher education institutions at that time. If I have to give an answer with
today's date, I will say that the career development strategy is simply
mandatory, but we all know that plans and strategies are not always a
guarantee of success.
The first job shapes professional
habits:
For me, the first job turned out to be practically the last one, at least for now.
I spent 32.5 years at BNT, and since I am no longer there, I find myself in the role of
“self-employed person”, which is as pleasant as it is risky,
especially for someone who is about to hit sixty. But let’s return to the habits –
some of the most important – punctuality and discipline I acquired as a son and
athlete. Our father (I have a younger brother) taught us never to be late; for
him, this was the eleventh deadly sin, and because of that, to this day we are
condemned to constantly wait for someone for a meeting. Discipline came from
training and juggling them and going (not very often) to school, but
television turned these habits into a daily routine, which, in the end,
has been useful to me even today. Here it is important to say that the profession of a sports
journalist and journalism in general is a craft that is not learned but stolen. You may
have solid preparation and the appropriate education, but without practice, you cannot orient yourself and create habits. You need to have good examples, but
bad practices are absorbed more easily.
Events and people leave the biggest mark
on career development:
In my case, there are a lot of them. The first broadcast, which was a big failure, and
the support I received from my then boss – Sasho Dikov, with whom (unfortunately) we worked too briefly. My decision to engage in
American sports – basketball, baseball, American football, which made many people consider me crazy, because the last two sports were “terra
incognita” here at that time, but again Dikov wanted to broaden the audience's horizons, and in this, we were like-minded. The invitation from Sasho Avdzhiev and Iliya Kostov to lead
the sports segment in “Good Morning”. Again, Avdzhiev and Asen Grigorov took me to lead the sports in
the morning block, despite my colleagues from the sports editorial office, who had completely
different proposals, and the morning block is an excellent school for both discipline and team work; moreover, the whole team was amazing, and we genuinely
had fun, regardless of the early rising. I even had a few weeks as
the main host, first with Iveta Dobromirova, then alone, but then I gave up,
because the Olympic Games in Athens were coming, and sports gave me more freedom.
Covering the Olympic Games is the ultimate test for a sports
journalist, and what we did at BNT between Athens 2004 and Rio de Janeiro 2016
with the establishment of our studios at the event site remains a model for
covering the games and an important moment in improving our work as
reporters, commentators, and hosts. A significant contribution to this was made by Metodi Manchenko,
who initiated these ambitious projects, unfortunately concluded in Brazil.
An important event in my career development was also the refusal of
the proposal from Grigor Hristov (one of the people I also owe a lot to) to engage in
football. If I had accepted, I would no longer be a sports journalist; the same goes for leading the morning block. But since the question is about career
development in general, perhaps I should summarize – major events in sports
leave the biggest mark on the careers of people in our industry; covering them and the opportunity to feel part of the world enhances the quality of work,
and the people who leave a mark are the mentors, those who lend you a hand and
stand behind you, even if you have made mistakes.
Lessons from mistakes are invaluable:
Since I take everything personally and what has been written so far resembles a selfish
autobiography rather than career advice, I will use the answer to this question
to say that I am more of an example of unrealized potential and I could give
advice on how not to do things, but with my typical stubbornness, I have often seen my mistakes and yet I have continued to make them. One of the most important
mistakes is to not underestimate the people you work with and to not treat them
arrogantly and haughtily. As for the correct reaction – it is to try to
analyze the situation, to admit that you were wrong, and to try to understand
the reasons for your mistake. Do not fall into depression because mistakes,
if you manage to benefit from them, are a much better school than success.
Key qualities for rapid career development:
This is a very interesting question. I have seen all kinds of scenarios. First – to
get the chance for rapid development, you need to have qualities, someone to notice them,
and to give you a path. When things come too easily and logical gradual steps in career development are skipped, it is entirely possible for people to
start taking this for granted, to demonstrate excessive self-confidence, and to
act arrogantly instead of continuing diligently and demonstrating the qualities
that brought them rapid growth. Usually, gradual and hard-earned
advancement in a career helps to better appreciate what has been achieved so far and to
move forward. Unfortunately, in the media, career development is not always
based on personal qualities and professional skills; the good thing is that the lack
of class and preparation is very easily seen and heard. If I reformulate the question
as “What key qualities are necessary for rapid career development?”, then
we can talk about expert knowledge combined with ambition and leadership
qualities. Unfortunately, in the world of corporate loyalty and political
correctness, showing that you are better than others is tantamount to a mortal sin.
The role of family in career
development:
It is certain that parents want the best for their child and are happiest
about their successes, but sometimes (even quite often) excessive parental
ambitions lead to distorting their perceptions of the possibilities of
the precious heir, and this places the object of their hopes in a bubble full of
illusions. Perhaps the most dangerous thing is when parents want their children to fulfill
their dreams rather than their own. In sports, especially in team
sports, parental involvement is sometimes quite toxic, which is why more and more gyms
are posting notes with the text: “Parents stop here”. With this, I do not
totally reject parental support and advice, because we increasingly see
the return of the tradition of children inheriting the family business or the profession
of one of their parents, and then practical advice based on experience is
invaluable. Unfortunately, in our country, it is accepted for children to “suck for 25 years”, that is, to be
spoiled and under the care of their parents until quite late in life, which prevents them
from being more decisive and making independent decisions.
The role of friends in career development:
I don’t know. Most of my old friends have no idea what the
nature of my profession is. One (who has an idea) told me that there is no
way I can make a lot of money with this job because it does not depend on human
life ;-) Another large part of my friends are also colleagues, with whom we are doomed
to constantly talk about work, and this is really beneficial for development.
But, it is important to mention that career development in its classical sense is not
the best thing that can happen to a reporter, journalist,
commentator, or host. Especially at BNT (and not only) the position of chief editor
(producer) is associated with colossal amounts of paperwork and bureaucratic
procedures, which rather take you away from active journalistic work and turn you
more into a bureaucrat. This again is not an answer to the question, but a deviation in
some strange direction, but in an ideal world, the role of both family and
friends should be stimulating and supportive, and true friends should not
constantly remind you how good you are, but should be able to be critical and
boldly point out your mistakes. Sometimes such frankness ruins friendships.
Balancing personal and professional life is
difficult but important:
If there is one, I certainly do not know it. In a job like mine, where you work even
when you are resting because you need to be informed 24/7, and also because the profession of
a sports commentator is one of the best (although thankless) in the world, it is
very difficult to make this balance, and your closest people suffer from it. And
when on top of everything you take everything personally, the “catastrophe” is complete.
Television, especially news and sports journalism, are not normal
professions for people who want to work from nine to five and be free on
Saturdays and Sundays. Anyone who sets out to engage in them must account for this,
and if they manage to find a way to set boundaries between
their professional and personal life, they will be close to nirvana.
Horizontal career development is preferable between 20-35 years:
It may sound too “old school” to you, but in my opinion, the answer here
is categorically horizontal. Now many seek quick success, quick money, even
money without putting in much effort. Because of this, as well as due to political
correctness and influencer culture, there are no longer incompetent, unprepared, foolish people, but
only people who are engaged in their next “project”. In fact, gradual
accumulation of skills and knowledge in any craft helps to understand
the process and the small details in the work, which can subsequently be
extremely useful if development becomes vertical. Moreover, gradual
growth teaches you to appreciate the steps along your way. But if you believe in your skills
and invest yourself fully in your work, and do not receive not only the opportunity for
development but even a little encouragement, you should consider whether this is your
place.
The most valuable career advice I would give:
When I was still a wandering aimless, long-haired assistant director at BT (it was still called that back then), one of the most important people on my path, the director Naycho
Tokin asked me: “Kedara, what is the most important thing?”. I stupidly replied that it is important to
make good money, have fun, and party. The answer was: “No,
the most important thing is to find YOUR job!” This is also the advice I can give
today, even after so many years of unrecognized hard work, the most important thing is
to find a job that you like, to love it, and to be ready to invest
your maximum every day.