BE YOU Academy - the investment that changes the way the world sees you

Bilyana Krasimirova is an international fashion stylist and founder of BE YOU Academy – an academy for style, elegance, personal brand, and professional presence. After years of working in Europe, she is now in Bulgaria with a mission to develop women who want to be confident, recognizable, and successful.

She turns fashion into a strategic tool and helps her clients build a strong presence – in business, media, and everyday life. 

On 12.12, BE YOU Academy launches.

What is BE YOU Academy and why did you create it?

BE YOU Academy is the first academy in Bulgaria that combines style, personal brand, and professional development in one. 

In the academy, women will have a choice: to create a personal style or to turn their strategy towards style into a business, i.e. to also become stylists and do what I do.

I created the academy because I believe that women here have huge potential, but often lack a systematic environment in which to build presence, confidence, and professional identity. I provide exactly that – a structure, knowledge, and mentorship, so they can shine on a global level.

Why did you choose to launch on 12.12?

12.12 carries symbolism – a new beginning and strong energy. I want participants to step into the academy at a moment that vibrates with a clear direction and growth.

What makes BE YOU Academy different from other style programs?

Here we do not only learn about clothes. We learn about presence, leadership, business positioning, and feminine presence. BE YOU Academy is a place where fashion becomes a tool for influence. I combine international experience with deep work on identity – this is not just styling. It is much more. I am a person who continuously develops, and I pass this on to my clients. They feel it.

What will women who enroll now, before 12.12, receive?

First – an advantage. I prepare them even before the launch. Second – bonuses and a closed group for networking. And third – I guarantee that by the end of the program they will have a clearly developed style strategy, professional presence, and the courage to take the place that belongs to them.

Why did you decide to return to Bulgaria after working in an international environment?

I still work in an international environment. I travel constantly.

But back to your question: 

I BELIEVE in Bulgaria. I have always felt that here I can give the most. Abroad, I built experience, connections, and vision, but my spirit always returned here. Bulgaria is home, and home is the place where transformation begins most strongly.

How do you see the business environment in Bulgaria today?

Women are bolder, more ambitious, and hungrier for development. I see entrepreneurs who want to build a recognizable brand and position themselves professionally. This is the ideal soil for an academy like BE YOU.

Why is Bulgaria a unique place for business?

Here there is a combination that I rarely see in other countries – talent, intuition, adaptability, and a huge entrepreneurial spirit. People think quickly, act boldly, and love beauty. If you know how to inspire, in Bulgaria you can create something great. 

And why is it a unique place for style?

Bulgarian women have a natural sense of elegance. We are a nation with culture, with aesthetics, and with presence. When this energy is directed correctly – the result is a global presence. That’s why I am here: to help bring this potential to a high level.

What is the main mission of BE YOU Academy?

To return women to their true identity and turn it into their superpower. To show that style is not just appearance – it is strategy, energy, and presence. When a woman is connected to herself, she becomes unstoppable.

What is the most difficult thing about building a strong personal brand for women?

That many of them try to be “correct” instead of being themselves. They limit themselves, fear looking too strong or too visible. In the academy, we teach exactly the opposite – your authentic style is your magnet for success.

What type of women enter BE YOU Academy?

Businesswomen, specialists, managers, influencers – women who know that their presence is part of their business. They enter because they want to appear at the next level – confident, recognizable, and professionally prepared.

What would you say to women who hesitate to enroll for the 12.12 edition?

If you feel that the year should end with a strong decision – this is your moment.

If you feel it’s time to step into the light – this is your place.

BE YOU Academy is the investment that will change the way the world sees you.

And most importantly: the chance for transformation does not come twice.

12.12 is the beginning.