We are drawing the new standards in communications

Sofia becomes a European stage for the future of

communications in March 2026

From March 26 to 28, 2026, Sofia will host ICCO European

Forum FUTURE REBOOT – the annual European forum of

the International Communications Consultancy Organisation (ICCO). It

will be organized in partnership with the Bulgarian Association of PR

Agencies (BAPRA). As a long-standing member of ICCO, BAPRA plays

a key role in positioning the Bulgarian communication

industry in the European professional context. Hosting the

forum on March 26 in Sofia places our country at the center of

the conversation about new standards, ethics, and innovations in communications in

Europe. The event will gather leading international leaders, strategists

and creative professionals to discuss how technologies,

creativity, and responsible innovations will shape the future of

the communication industry.

On March 27 and 28, the program in Sofia will be expanded with

COMMPASS SUMMIT, a two-day professional forum organized by

All Channels Group, featuring speakers from some of the biggest

names in the communication industry. The event will offer

lectures, discussions, and practical workshops focused on

strategic thinking, creative leadership, and real business

effectiveness.

„We are uniting the two events - COMMPASS SUMMIT and ICCO

European Forum into one platform to outline the new

standards in communications, where all communication

industries can join hands to offer a comprehensive and

adequate service to brands. In the world of technological

transformations and AI, our mission is to inspire the industry to

be confident, creative, and responsible. Sofia will be a center of ideas,

that will define the future of communications in Europe.” – shares

Alexander Durchev, president of ICCO for Europe.

„It is an honor for us to host the ICCO European Forum in

the year when BAPRA celebrates its 25th anniversary.

The event is an opportunity to showcase the strength of the Bulgarian

communication industry and to create a bridge between local experience and

global trends. FUTURE REBOOT is our response to

the challenges facing the sector – with a focus on innovations,

partnerships, and sustainable development.“ – adds Iva Grigorova,

chairperson of BAPRA.

Among the speakers who will be part of the two events are

Harjot Singh (Global Chief Strategy Officer, McCann World Group), Tahab

Rais (Chief Strategy Officer, Publicis EMEA), Atiya Zaidi (Chief Creative

Officer, BBDO Pakistan) and other internationally recognized names from

the world of communications, marketing, and advertising.

ICCO European Forum and COMMPASS SUMMIT will turn Sofia

into a regional hub for strategic conversation about the future of

communications, combining the European perspective with

practical and applicable expertise for professionals from

the region.

The forum provides an opportunity for the communication industry in

Bulgaria to exchange ideas and create contacts with leading

professionals from around the world. Registration and more information about

office@bapra.bg, office@bapra.bg, a the program can be found at: www.iccoeurope.com/forum u www.commpass.info