YOUNG LIONS BULGARIA 2026 – PR
· BAPRA
The global competition for young creative PR talents is open for participation!
YOUNG LIONS BULGARIA 2026 – PR
The global competition for youngand creativeand PR talentis open for participation
In 2026, BAPRA, in partnership with BACA – the official representative of LIONS for Bulgaria, once again gives a stage to the next generation of communication leaders with YOUNG LIONS BULGARIA – PR – the national round of one of the most prestigious creative competitions in the world.
Often referred to as “The Olympics of Creativity”, Young Lions Competitions have been gathering the most talented young professionals from around the world for over 30 years to test their skills, ideas, and courage under the pressure of a real brief and tight deadlines. Participation in the competition is not just a contest, but an opportunity for professional visibility, inspiration, and belonging to the global creative community.
The category Young Lions PR Competition is aimed at young professionals working in PR agencies, PR departments of communication agencies or in specialized internal PR teams of companies. Teams of two participants have 24 hours to develop a strategic and creative PR
solution based on a real client brief.
“When you are at the beginning of your professional journey, it is crucial for someone to give you a stage. Young Lions is exactly that — an opportunity to believe in yourself, to test your limits, and to discover your own strength in communications. For BAPRA, it is a priority to develop the environment and create opportunities that raise the standard of the industry in Bulgaria.” – shares Iva Grigorova, chairperson of BAPRA.
The winning team will represent Bulgaria at the international final during the Cannes Lions festival, between June 22–25, 2026. The prize - accreditation for Cannes Lions and a trip to Cannes, France – will be provided by BAPRA. Accommodation in Cannes for the duration of the competition will be covered by the winning team.
Participation in the international final often becomes the first step towards an international career, global awards, and recognition in the industry.
Important information for participation in Young Lions Bulgaria –
PR
Participants must meet the following criteria:
- A team of two young professionals aged up to 30 years or younger (born on or after June 26, 1995)
- Working in PR agencies, PR departments of communication agencies or in an internal PR team of a company
Key dates for participation:
- Registration: from February to March 4 at the BACA website
- Receiving the brief: March 6 from BACA and BAPRA
- Developing a project based on the assignment: 24 hours
- Live presentations before the jury: March 8
For more information and registration for participation, visit the competition page.
About BAPRA:
The Bulgarian Association of PR Agencies (BAPRA) aims to support and establish PR as an activity that works for the development of modern society. The association creates and maintains a platform for the exchange of good practices, offers and upholds high ethical standards in the profession, and coordinates efforts in the development of PR in Bulgaria.
BAPRA works to improve the partnership of the PR business with the state and local authorities, academic circles, business, civil organizations, and the media. The association aims to establish standards for quality and ethics, ensuring through self-regulation the practice of transparent, honest, and socially responsible PR business in Bulgaria. BAPRA represents its members before Bulgarian, foreign, and international institutions and organizations and defends their rights and interests.